Hello, I’ve been looking into Magento’s customer segmentation features, but they seem a bit limited. Would integrating a CRM give me more flexibility for targeting customers effectively? I want to create highly specific groups for promotions but am not sure if Magento alone can handle that.
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Ken Walters Group
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For customer segmentation, Magento’s features are a good start, but integrating a CRM provides more flexibility. Tools like Amasty, which specializes in upgrade magento version , enable advanced segmentation for highly targeted campaigns. These features make it easier to categorize customers based on behavior, improving personalization and engagement.